About
The name is the method
Move 37
In 2016, a Go-playing AI called AlphaGo faced Lee Sedol, one of the greatest players alive, at a game people thought machines were still decades from winning. On move 37 of the second game, it played something no human would have. The commentators called it a mistake, and Lee Sedol stood and left the room to compose himself. It was the move that won the match. What looked like a blunder was a better read of the board than any human could see.
That’s the Signal 37 pattern. The right move can look crazy when you can’t find the signal in the noise. We find the signal so you can see your move, trust it and move before anyone else even knows there’s a move to make.
Who we are
Joshua Shane
Co-founder
Multi-time founder, two exits: Kanopy (acquired 2022) and WonderTwin (acquired by LocalStack, 2026). Managing Director at Viewstream (now Kadiko, acquired by the Supreme Group). Leadership at Consensys, Intel Geospatial, and Microsoft HPC. Science Advisory Board, Active Inference Institute.
Joshua Shane on LinkedIn →J. Scott King
Co-founder
Frog Design veteran who led the design-research synthesis practice behind the design-thinking half of Signal 37’s method. Post-Frog: Runway Group, Northwest Arkansas. Decades across design research and organizational strategy.
J. Scott King on LinkedIn →Fifty-plus years between them reading markets and organizations: design thinking meets complexity theory, product strategy meets causal modeling.
Find the signal. Make the move.
The first engagement is a scoped build with fast, visible value.
Contact us