About
The name is the method
Move 37
In 2016, a Go-playing AI called AlphaGo faced Lee Sedol, one of the greatest players alive, at a game people believed machines were still decades from winning. Thirty-seven moves into the second game, AlphaGo played a move no human would have: the commentators called it a mistake. Lee Sedol stood and left the room to compose himself. It was the move that won the match. What looked like a blunder was a better read of the board than any expert had.
That is the pattern we work in. The right move tends to look wrong until you can see the thinking behind it. Signal 37 finds the real signal in your noise and makes that thinking legible, so you can see your move, and trust it, before anyone else knows there is one to make.
Who we are
Joshua Shane
Co-founder
Multi-time founder, two exits: Kanopy (sold 2022) and WonderTwin (acquired by LocalStack, 2026). Managing Director at Viewstream (now Kadiko, acquired by the Supreme Group). Leadership at Consensys, Intel Geospatial, and Microsoft HPC. Science Advisory Board, Active Inference Institute.
Joshua Shane on LinkedIn →J. Scott King
Co-founder
Frog Design veteran who led the design-research synthesis practice behind the design-thinking half of Signal 37’s method. Post-Frog: Runway Group, Northwest Arkansas. Decades across design research and organizational strategy.
J. Scott King on LinkedIn →Fifty-plus years between them reading markets and organizations: design thinking meets complexity theory, product strategy meets causal modeling.
Find the signal. Make the move.
The first engagement is a scoped build with fast, visible value.
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